Meraki Fit App Design
UI / UX development for a company creating curated workouts for busy professionals.
Role
UI / UX Engineer | Brand Strategist
Location
Austin, Texas
Tools
Figma, Adobe Photoshop, SVG, Unsplash
Explore the Project
→ merakifit.co
Premise
This project is in the context of my work with Meraki Fit, LLC. Meraki Fit is a web app designed to provide curated workouts for users with a target demographic of mid-career professionals. As a UI/UX Engineer contracted by Meraki Fit, I had the opportunity to consult on UX redesign, branding strategy, and UI development.
Challenge
Meraki Fit, LLC, a web application designed to provide curated workout plans, was at a pivotal point in its brand development. The company initially considered rebranding to target a younger demographic due to growing interest from gym coaches, positioning students as end-users. This shift presented challenges in redefining the app's aesthetic and functional design to meet the preferences of a new, younger audience. However, after a thorough assessment of Meraki Fit's existing assets and brand appeal, it became evident that the company had a strong foothold with mid-career professionals—individuals balancing busy schedules while prioritizing their health.
Solution
As a contracted UI/UX Engineer, I provided strategic consulting on UX redesign, branding strategy, and UI development. My comprehensive analysis highlighted the potential risks of pivoting towards a younger demographic, including alienating the existing user base. Based on these insights, Meraki Fit decided to reinforce its brand identity focused on mid-career professionals. This strategic realignment shifted our goal to modernize and enhance the application while maintaining its appeal to busy professionals seeking efficient, health-focused solutions.
Design and Development Choices
The redesign strategy centered around creating a clean, modern, and professionally energetic interface. Key design and development choices included incorporating vivid imagery that resonates with health-conscious professionals, emphasizing both motivation and simplicity; cleaning up Figma prototypes to ensure consistency, clarity, and ease of development handoff; adding motivational headings to inspire users, implementing flashing notifications for critical updates, and enhancing the clarity of information presented; and significantly overhauling the Workout page, login page, and dashboard to improve user engagement, accessibility, and navigation simplicity. The focus remained on accessibility and availability, deliberately avoiding overly complex or flashy elements that could overwhelm users.
Result
The project culminated in a refreshed application that successfully balances modern aesthetics with functional simplicity. The redesigned UI/UX aligns with the professional demographic's preferences, offering a streamlined, motivating, and user-friendly experience. Although not all changes have been fully implemented, the client expressed high satisfaction with the outcomes. The project reinforced Meraki Fit's brand identity, improved user engagement, and positioned the company for sustained growth within its target market.
